Today, we’ll have a further look at Google’s expansion of acquiring more and more businesses and entering a variety of areas of development. Even though it is happening without a spectacular noise the progression they have made is truly tremendous. Forget to look at Google as a Gmail or search engine – treat it as one of the most visionary companies that have ever existed.
We have all seen the dark visions of Skynet taking over the world and launching nuclear warheads to annihilate the human existence. An intelligent yet devilish operating system connected to nearly every device we use on a daily basis. Seems like a science-fiction, but, aren’t we starting to live in this kind of world?
Google has been taking over the world nearly for two decades now. Starting in 1996 as two ambitious and creative young gentlemen: Larry Page and Sergey Brin – students at Stanford University. The project quickly acquired the shape and became a world leading search engine. Easily beating Yahoo and Bing. Right now, Google accounts for 70% of a search market, whereas, Bing has 20%, and Yahoo about 10%. It is one of the Silicon Valley pioneers.
Since then, Google was actively seeking for more acquisitions to enter new market segments. Good examples of that were buying out the DoubleClick for $3.1 billion, a web ad services company or Motorola Mobility for $12.5 billion to open its own mobile devices department. Google Chief Executive and co-founder Larry Page revealed that the acquisition was a strategic move to strengthen Google’s patent portfolio. The company ceased to be associated only with ‘googling’ but became an important entity in the IT-innovative world. In the meantime Google bought, rather unknown these days, Android Inc. for only $50 million. It was clear that the Palo Alto company was on the move to create its own mobile devices operating system. The first commercially available smartphone running Android was the HTC Dream, released on October 22, 2008 – the Google was taking over. In 2010, Google launched its Nexus series of devices – a line of smartphones and tablets running the Android operating system, and built by manufacturing partners with a cooperation of the HTC. Since that moment, Android has made a huge leap forward becoming a number one operating system for mobiles – totaling in more than 70% of market share (Non-US market). A quantity of Apps being developed for Android has left iOS and WP far behind.
Frankly speaking, it would be nearly impossible to list out every merger processed by the Google since the company has been acquiring, on average, more than one company per week since 2010. Quite impressive.
The last milestone happened in early October 2015, where Google officially announced the creation of Alphabet Inc. and transform Google into a subsidiary company. Since that day, we could no more find google shares on the stock exchanges, they started figuring as Alphabet – even though the market ticker remained the same GOOGL:US. The new website for the entrepreneurship became www.abc.xyz, exotic but fascinating in its simplicity. The Alphabet share price has risen significantly since then from about $500 in July 2015 to more than $720 in June 2016.
Here is a NASDAQ trade table of the below changes:
Larry Page described Alphabet as: “Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. (…) Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related.”
The current spectrum of businesses operated by Alphabet is greatly diversified and covers many of the most important industries. Let’s have a look at the chart to get to know some of them:
It might be a bit surprising but “traditional Google services” like Gmail, Youtube or Google Maps are now just a small piece of the whole area of their economic activity. We should highlight that Google is expanding even into space conquest with its majestic Google [x] program. Undoubtedly, private companies, like SpaceX have been showing that the cosmic exploration is not reserved only for National Space Agencies. They have already started designing automatic cars and robots that, in the future, may will human’s shoes. The next one, Calico, is set to focus on health and well-being. However, the firm has also been connected with a search for so-called “fountain of life”. They desire to extend human’s life longevity. An advanced bioengineering, isn’t it?
As mysterious Google may seem in their steps, we have to admit that they are also pioneers in taking care of employees. They were the first company with such social benefits, health care, sports cards, play rooms, rest areas in every office in the world. They also have a rule that if something bad happens to their worker his/her family would receive 50% of their salary for rest of the life.
Google’s pursuit of being present in every aspect of human’s life is nearly unstoppable, some would say it is inevitable. If I were to
judge, I would not be able to clearly decide that it is good or bad. There are too many factors included, on the one side Google’s been gathering loads of our personal information, preferences, and views, on the other hand, we have one system of the integrated devices which basically make our lives much easier and more comfortable. Information is available on demand, in every location on Earth. As we know, the data is priceless these days.
The gloomy visions of Google taking over the world and nuclear reserves may seem tempting for many, but are rather creations of our imagination. We shouldn’t worry that much whether Google is secretly building Terminators, but rather if their new maps would find us peeing in the street drunk. There is no doubt that sooner or later, we all will be linked up to Google permanently in some or other way (many of us already are). However, I encourage everyone to get fully disconnected once in a while.